Labubus, Jellycat keychains, and bag charms took 2025 by storm — and it wasn't subtle. Every bag became a mood board. But as we move into 2026, more-is-more bag charm trend is quietly shifting to something more considered: accessories that don't just decorate your bag, but actually do something for you.
Here are 3 bag charms that have earned their place on your bag and do more than decorate.
The Flower Silk Scrunchie

We all know sunglasses get buried at the bottom of your bag, but your hair elastic is just as guilty. Wearing it around your wrist cuts off your circulation, and digging through your bag to find that tiny elastic is equally frustrating. The Flower Silk Scrunchie from Mat Bloom solves this beautifully. Not only is it a shape of a lovely flower, it's made out of silk (kind to your hair), and can be looped through the gold carabiner that can be worn as a bag charm. Just like that, your hair scrunchie is not just for the hair. Available in black, pink, and blue, if you've been looking for silk scrunchies in Canada, this one is worth the searh.
Coach Notebook Bag Charm
This dainty little notebook is always within reach to capture your thoughts, plans, and more on the go. Coach's Notebook Bag Charm went viral — and all colorways are currently sold out in both the US and Canada. A true testament to where the bag charm trend in Canada is heading: purposeful, collectible, and personal.
Coach has also partnered with Penguin Random House to introduce a unique collection of fully readable micro book bag charms. It's a truly special way to upgrade your bag and celebrate your love of books in a fashionable way.
The Clip-On Sunglasses Case

Sunglasses have always been essential — but the way we store them hasn't kept up with how we actually live. We switch bags often, the mini bag trend is still going strong, and yet our sunglasses — some costing up to $600–$700 CAD — end up buried, unprotected, or left at home entirely because we can't risk losing them. This glasses case but, a bag charm changes that. The best sunglasses case isn't the one at the bottom of your bag — it's the one you can actually see and want to show off.
As we move toward more intentional living and more thoughtful purchases, these three accessories understand the functional fashion assignment — serving far more than just decor.
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